Live Fish Online vs. The Brick and Mortar

Live Fish Online vs. The Brick and Mortar

With online purchasing growing by the day, Fish Gallery recently started offering online ordering of live fish. This was a difficult decision to make. While we are ever evolving in order to diversify, first and foremost we are committed to being a retail destination, a showcase for custom aquariums and community education. A place where people in our community can relax in a clean, friendly and nurturing environment.

Although e-commerce shopping continues to grow rapidly, brick-and-mortar stores are still holding up well versus online aquarium sites. Many people still prefer the in-store shopping experience where they can see and try out products before committing to a purchase.

Nowadays many purchases involve both digital and physical browsing of goods. Often a purchase begins with online research followed by a visit to the store to make a purchase, or conversely a purchase may start with a customer examining the product in-store but making the purchase online. And with the prevalence of smartphones and other mobile devices, shoppers can perform their online research and price comparisons while in the store.

The biggest challenge facing a brick and mortar retail store is the cost of the real estate regardless of whether that is a lease or a purchase of the building. Following that is the inventory and employee costs which only go up over time. Selling online adds a new revenue stream for a brick and mortar. It allows for a much better inventory of product for the amount of real estate available. This inherently benefits our entire customer base.

The online component is ultimately a necessary function for today’s version of the local fish store. It is how and why Fish Gallery is here for you no matter your aquarium need. At the end of the day we design, service, manufacture and install custom aquariums as well as sell fish online to make sure we will be available to our community for years to come.


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